Constant Brand Exposure
If you provide your potential customers with something they can take home, attach to their cars, or use at their offices, then you have guaranteed yourself a daily commercial that people won't fast forward. When you give them a free giveaway promotional gift like a magnet, t-shirt, or flashlight, you are creating a walking billboard of brand exposure. Promotional products are seen by your clients as well as by everyone around them.
Even if a flyer does make it back home with its recipient, what are the chances it won't get thrown away, used as scratch paper, or simply ignored until it's too late? Although they are extremely easy to design and cheap to reproduce, flyers are also virtually ineffective when it comes to creating a long-lasting relationship with a potential customer. People are far less likely to throw away something useful: a logo printed promotional item like a stress toy, or a travel mug or tote bag.
With promotional products, you reach customers in a way that billboards, commercials and radio spots can't reproduce, because you're providing them with tangible promo items that could make them laugh or move them to action. You will definitely provide them with an free product that will cement your company's logo and slogan in their minds! A useful promotional item that will "remain to be seen" over and over.
Promotional Products are Defined As:
"Promotional merchandise, promotional items, premiums, promotional gifts, or advertising gifts, sometimes nicknamed swag, are giveaway mementos of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These promo items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, events, and as part of marketing campaigns!